I was reviewing an article by Joe Whyte (2008) of Search Engine Journal. In the article, Whyte discussed interesting tactics to get your videos to the YouTube homepage—where they will receive the most exposure. First, he advised that old YouTube videos rarely receive acknowledgement on the site’s main page, so it’s better to delete the video and resubmit if it takes too long to receive substantial views (¶6). Next, a video rarely receives honors if the account lacks friends, subscribers, and comments (¶7). So, before you promote your video, you need to promote yourself. Whyte’s third tool to success is to keep in mind that videos receive additional recognition from YouTube when they receive a high number of views, comments, votes, and ratings. It’s best to share the video’s link through your social networking profiles, as well as e-mail (¶8). As far as how long a video has to gain the popularity to reach YouTube’s homepage, Whyte commented:
“To do this you are looking at roughly a 15 day window of marketing efforts put into YouTube. This can be stretched out however depending on how you are trying to make it to the home page (top favorites, top views, top comments etc.). (¶5)
As always, I would like to close with a video I feel deserves some acknowledgement. Frostie the Cockatoo delivers some incredible dance moves to Willow Smith’s “Whip My Hair” that put Beyonce to shame. This fun video has received roughly eight million views since October. I wasn’t able to calculate the official number of views because of the number of times the video has been re-uploaded.
Video courtesy of YouTube
http://www.youtube.com/watch?v=d-vtIljTDcA
Sources
Whyte, J. (2008). Guide to video marketing on YouTube. Search Engine Journal. Retrieved on November 29, 2010, from http://www.searchenginejournal.com /guide-to-video-marketing-on-youtube/6381.
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