The Importance of Professional Associations

When developing marketing strategies for a new or existing company it can be beneficial to network with professional associations that share your company’s goal or vision. For example, I have spent the last five months developing a literary adaptation company. My vision is to take the stories of yesterday and make them understandable and interesting to today’s media-influenced society. After reviewing several professional associations, I discovered one in particular that shares my mission and vision. I would like to take this opportunity to share with you some information about the National Association for Media Literacy Education (NAMLE) and relate it not just to my cause, but discuss how their purpose affects all companies existing today.

The NAMLE states that their vision is to help individuals develop the critical thinking and communication skills that are essential in today’s society. They continue to say that media literacy is required for a healthy democracy. In one sentence the NAMLE has made me aware of something I never once considered. Media literacy IS required to establish and maintain a healthy democracy. If our country is unable to acquire, understand, analyze, and discuss information, how could we possibly expect well-informed Americans to cast educated votes? We can’t. Furthermore, how could someone like myself expect to launch an internet company without supporting, or at least staying informed of, the efforts of NAMLE? I can’t. How could someone like you expect to utilize the internet and social media without doing the same? You can’t. (NAMLE, 2011)

NAMLE holds conferences that bring together educators and media leaders, with an effort to develop and communicate new ways of educating society on media literacy. My cause incorporates media and literacy, so clearly this is an organization that’s efforts benefit the achievement of my business goals; however, I encourage any marketing strategist or business owner to become informed of new information released by NAMLE and any other organization that relates to their company’s mission. (NAMLE, 2011)

For more information regarding the National Association for Media Literacy Education, click here. 

Source:

About NAMLE (2011). National Association for Media Literacy Education. Retrieved on January 26, 2011, from http://namle.net/about-namle/vision-mission