Creativity is Required

Most of us would agree that creativity is a valuable component to someone working in product management/ development or marketing. The ability to develop ideas that have a uniqueness would likely give an edge over competitors; however, according to Jay Nadgeman (2011) of Investment News, creativity is no longer a merely desired characteristic, but a requirement. Creativity allows for you to standout, whether you’re a business owner, marketing consultant, or product manager.

In Nadgeman’s article, he discusses the benefits of “interactive marketing.” Interactive marketing is described as the facilitation of dialogue between a business adviser and his client or prospective client. For example, Nadgeman recounts a story he heard about a business adviser throwing a party for clients that retire. The adviser would allow the client to pick the date and invite twelve friends. The party guests were thoroughly impressed by an adviser making such a kind gesture and desired an adviser who provides the same consideration. The unique idea would yield, on average, one new client per party (¶13-15).

Nadgeman continues by saying: “The key to developing a successful interactive experience is to use creative approaches, and focus on marketing to an individual rather than to the marketplace.” (¶18) I strongly agree with this statement. There is a significant amount of emphasis put on learning about your target market and developing plans to reach your demographic—which are obviously important; however, it is important to not slack on building relationships and creating communication with your client. The man referenced in the above story found success because his creative approach differentiated himself from every other marketing specialist and business consultant.

In conclusion, it is crucial to develop unique ideas and be persistent in developing them; allow your ideas to make you visible in the marketplace. I was only able to include a selection of the thought-provoking insights provided by Jay Nadgeman’s Investment News article. I encourage everybody to read his article in its entirety.

To view Jay Nadgeman’s article, click here.

Source

Nadgeman, J (2011). “For advisers, being creative is essential, not an option.” Investment News. Retrieved on April 12, 2011, from http://www.investmentnews.com/article/20110410/REG/304109986