Do you think that any company could produce a social media platform that could go toe-to-toe with Facebook? Well, if any company can accomplish such a goal—it’s Google. In article by Julie Na, of ABC News, she discusses additional details about the speculated components of the platform.
The news of Google’s plans to produce a social media platform that would combine Google’s already successful products with added privacy was released this week. Google+ is said to be Google’s most ambitious effort to make a footprint in the social media world.
Charlene Li, owner of Altimeter Group, said this new platform would not be an attempt to compete with Facebook: “Key thing here is that going against Facebook directly is suicidal (Na 2011)”. Currently, Facebook commands 700 billion minutes of users’ time per month.
Google+ will give users the ability to categorize their contact list, so they can choose whom to share certain information. A selling point for Google+ is said to be the added privacy and structure. According to Li, Google+ will be comforting to parents who have concerns about their child being online. She continued to say that maintaining privacy in communication is very important. This statement could be a response to the constant warnings Facebook users’ receive about posting material that will tarnish their reputation or hinder their ability to get a job.
Google+ has some promising ideas and features; however, regardless of their published comments about not directly competing with Facebook, there is certainly an intention or desire to take a metaphorical stab in the social networking empire. If they want to beat Facebook, they need to introduce this site like Facebook. Google needs to release Google+ geographically little by little—similarly to Facebook releasing school by school.
Google+ is still in the works and available only by invitation. What are you thoughts on this new project? Does Facebook have any reason to feel threatened?
Source
Na, J (2011). Google takes on Facebook with Google-Plus. ABC News. Retrieved on June 30, 2011 from ABC News
No comments:
Post a Comment