What We Know About Lift: It's Not Twitter

There is probably our world needs more than another social media platform. Right? We need another application to teach grandpa. We need another URL for IT to block at the office. We need another website to drain us of more, what were, potentially productive hours. The fascination with social media has spread like the plague; however, the question remains—what can social media offer us in the future that we are not currently being offered?

A few of the masterminds behind Twitter have been spending their time creating a new networking application. At the moment, we don’t know much about the project, but here is what we do know: the name is Lift; a brief, vague description: “an interesting new application for unlocking human potential through positive reinforcement” (¶2).

Social media experts were quick to sniff around the secretive project and quickly dismiss it as a variation of Twitter. Crowdvine Events Social Media Networks CEO Tony Stubblebine was quick to clarify that Lift will not include anything having to do with tweeting or following. He defends the company’s ambiguous statements by stating that descriptions at this point do not properly depict Lift’s indefinable, innovative qualities. Stubblebine continues by saying if social networking is even a proper categorization for the platform; yes, it’s social, but doesn’t feature photo albums—an obvious reference to Facebook.

Currently, Lift is in alpha testing and there is no formal word when the application will be released or even become available in beta. If you are interested in receiving updates about the development of Lift, join the e-mailing list located on the company landing page.

At the present time, we don’t know how Lift will “unlock human potential”; we don’t know what type of “positive reinforcement” they expect will make that happen. We don’t know if it’s hype or a new concept that will make this world a better place.

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Source: Kolawole, E. (2011). Stubblebine: “Lift is not a variation of Twitter.” The Washington Post. Retrieved on Sept. 20, 2011.